Web Analytics
Most GA4 setups have gaps that nobody caught during implementation. Events that do not fire consistently, conversions that differ across platforms, data that looks fine until someone digs in. We audit, rebuild, and implement web analytics setups that hold up under pressure. From initial GA4 configuration to GTM implementation, conversion tracking, and server-side setups, everything we deliver is built to be accurate, compliant, and actually usable.
Our Process
KPI Definition and Alignment
Before anything is built, we work with your team to identify what actually needs to be measured. Not every metric matters. We map the KPIs tied to your business outcomes and build the tracking strategy around those, so the setup has a clear purpose from day one.
GA4 Audit
We run a full audit of your existing GA4 property, GTM container, and event tracking to identify what is missing, duplicated, or misconfigured. You get a clear report covering every issue, its impact on your data, and the recommended fix.
Conversion Tracking
Once the foundation is clean, we implement a conversion tracking setup mapped to your actual user journey. Form submissions, purchases, calls, sign-ups, micro-interactions. Every touchpoint that matters to your business gets tracked accurately and attributed correctly.
Ad-Hoc Support
Tracking breaks when sites change. New pages go live, campaigns get restructured, developers push updates without a handoff. We offer on-demand support for troubleshooting, new event setup, and spike investigations so you are not diagnosing data issues mid-campaign.
Tools We Work With
Take It Further
Add on services
Once the core setup is in place, these add-ons extend what your engagement can do. Each is scoped and priced separately based on your stack and requirements.
GA4 Conversion Refinement
Google BigQuery
Server Side Tracking
From the Blog
Practical thinking on GA4, dashboards, automation, and making your data work harder.
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What Clients Say
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy.What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Your tracking should work before your campaigns do.
If your GA4 setup has gaps or your conversion data does not add up across platforms, book a call. We will assess your current setup and tell you exactly what needs fixing.