Dashboards and Reporting
Most dashboards get built once and ignored within a month. The data is there but it is not structured around the questions anyone is actually asking. We design real-time reporting setups that pull from your ad platforms, CRM, and analytics tools into a single view, built around the decisions your team needs to make, not the metrics that were easiest to include.
Our Process
Tailored Measurement Plans
Every dashboard starts with a measurement plan. We document which data sources feed in, which metrics matter to which stakeholders, and how reporting will be structured before a single connection is built. This prevents the most common outcome: a dashboard nobody uses because it was built without a clear audience.
Data Source Integration
We connect your ad platforms, CRM, GA4, and any other relevant data sources into a unified reporting layer. Whether that is Looker Studio pulling from BigQuery or a direct connector setup, we make sure the data flowing into your dashboards is clean, consistent, and current.
Dashboard Build and Handoff
We build dashboards structured around the questions your team actually needs to answer, not generic KPI grids. Each dashboard is documented so your team understands what they are looking at, what the metrics mean, and how to interpret changes in the data.
Performance Monitoring
Data drifts over time. Sources break, tracking changes, new campaigns introduce new variables. We offer ongoing monitoring to catch issues before they corrupt your reporting and to update dashboards as your business and stack evolve.
Tools We Work With
Take It Further
Add on services
Once the core setup is in place, these add-ons extend what your engagement can do. Each is scoped and priced separately based on your stack and requirements.
Ad Performance Dashboards
CRM Dashboards
Custom Integrations
From the Blog
Practical thinking on GA4, dashboards, automation, and making your data work harder.
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What Clients Say
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy.What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
If you cannot see your numbers clearly, you cannot act on them fast enough.
If your dashboards are outdated, ignored, or pulling from the wrong sources, book a call. We will review your current reporting setup and tell you what needs to change.