Analytics Services
01 Web Analytics
Turning Data into Decisions
Every remarkable Web Analytics strategy is crafted through meticulous planning and execution. Optimize Analytics leverages industry-leading tools and approaches such as GA4 Conversion Tracking and Enhanced Server-Side Tracking to ensure you stay ahead in the data game and lead it.
Our approach guarantees a harmonized strategy that brings together various platforms, including Google Ads, Facebook, and LinkedIn, providing you with a centralized control for a smarter decision-making process.
Our approach guarantees a harmonized strategy that brings together various platforms, including Google Ads, Facebook, and LinkedIn, providing you with a centralized control for a smarter decision-making process.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
Brian Degn | Owner/Headtrainer, Yogavivo
02 Marketing Automation
Smarter Marketing, Automated
Marketing Automation is the linchpin for successful marketing strategies in the fast-evolving digital landscape. Our services are designed to automate and optimize your marketing campaigns, employing strategies such as Zapier Integration and API automation for Google Ads and Facebook. This not only automates repetitive tasks but makes them faster, smarter, and in tune with the evolving marketing dynamics, setting a stage for unparalleled growth and success.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Antonis Anastassiades | Managing Director, Anadixis Digital Solutions
03 Dashboards & Reporting
Insights at Your Fingertips
A state-of-the-art dashboard and reporting system are essential in efficiently maneuvering the complex data landscape. Optimize Analytics brings you a service that epitomizes innovation through tools like Google Big Query, aiding in transforming raw data into actionable insights. Coupled with our ad hoc support, we ensure a streamlined process that stands tall on the pillars of efficiency and precision.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Quratulain Habib | Publisher, TechVise
Worked with the best
Still not conviced?
You're in Good Company
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Michael Quinn
Founder, Marketer Medley
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Rob Macdonald
President, PlumDIBs
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
Brian Degn
Owner/Headtrainer, Yogavivo
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Sara Webster
Fractional CMO, Tax Doctor UK
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Antonis Anastassiades
Managing Director, Anadixis Digital Solutions
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