We Believe Data Should Make You Smarter, Not Slower

We started Optimize Analytics because we were tired of seeing smart teams stuck in spreadsheet hell. 

Great companies were collecting mountains of data, but had no way to use it.

We knew there had to be a better way. So we built a lean, sharp consultancy that does things differently.

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Campaign performance and search keyword

Our work is clean, scalable, and deeply customized to your needs. We don’t push dashboards for show, we build tools that fuel real decisions.

What Optimize Analytics Looks like

We work with digital agencies, growth-stage startups, and ecommerce teams that need clarity, speed, and strategy. Whether we’re setting up GA4, wrangling your GTM container, or building dashboards that your CEO will actually use, we obsess over making your data work for you.

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Why We Do What We Do

Our Mission

To make digital analytics simple, fast, and genuinely useful so teams can stop guessing and start growing.

Our Vision

To be the go-to analytics partner for ambitious digital teams who value clarity over complexity.

If you’re ready for analytics that finally makes sense and moves the needle... we should talk.

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We lead with clarity, transparency, and fast turnaround times for every client.

We don’t just plug in tools. We build systems that work for you

Who We Help

We work with digital agencies, growth-stage startups, and ecommerce teams who are drowning in data but starved for insight.

Whether we’re setting up GA4, cleaning up your GTM, or building dashboards your CEO actually uses, we make sure every insight leads to action.

See Why We’re the Best Digital Analytics Company

"Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products."

Antonis Anastassiades

Managing Director, Anadixis Digital Solutions

Antonis anastassiades

"Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English."

Anand Chandrasekaran

Consultant

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"Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful. "

Michael Quinn

Founder, Marketer Medley

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"Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again."

Brian Amaro

CoFounder, OpenChannel

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"Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy. What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions."

Mikhail Reznik

Advisor

Mike reznik

"Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with."

Rob Macdonald

President, PlumDIBs

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"Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes."

Quratulain Habib

Publisher, TechVise

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"Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up."

Sara Webster

Fractional CMO, Tax Doctor UK

Sara webster

"Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now. "

Brian Degn

Owner/Headtrainer, Yogavivo

Brian degn

"Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!"

Louise Dwyer

Director / Paid Social Specialist, Shake Digital

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