Web Analytics
At Optimize Analytics, we turn messy metrics into meaningful action. Whether you’re a startup, scale-up, or digital agency, we help you cut through the noise so you can stop guessing and start growing. From conversion setup to GA4 audits, everything we do is built to make your data sharper, your strategy smarter, and your team faster.
Our Process
KPI Definition & Alignment
Our KPI workshops are collaborative sessions designed to extract what truly matters to your growth. We help you define performance metrics that align with your objectives, ensuring your analytics delivers clarity, not clutter.
GA4 Audit
We conduct a deep audit of your existing GA4 setup to identify gaps, inconsistencies, and missed tracking opportunities. You’ll receive a streamlined roadmap for optimization, built around accuracy, compliance, and performance.
Conversion Tracking
Once your KPIs are set and data is clean, we design and implement a conversion tracking framework tailored to your user journey. From micro to macro conversions, we capture the touchpoints that drive results.
Ad-Hoc Support
Need to troubleshoot a bug, set up a new event, or investigate a spike? We offer agile, on-demand support for all your analytics needs, so you’re never left guessing when the data looks off.
Tools We Work With
Take It Further
Add on services
Once the essentials are in place, you don’t have to stop there. We offer advanced solutions that elevate your analytics from “working” to “working smarter.”
These add-ons unlock deeper insights, stronger attribution, and sharper performance across campaigns
GA4 Conversion Refinement
Google BigQuery
Server Side Tracking
Navigating Analytics One Post at a Time
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Trusted by founders & specialists across the globe
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy. What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Power Smarter Marketing with Precision Data
Whether you’re laying the groundwork, scaling campaigns, or turning reports into real decisions, it all starts with the right systems. Optimize Analytics helps you build sharper strategies across Web Analytics, Marketing Automation, and Reporting. Let’s cut the guesswork and get you measurable wins.