We Fix Analytics. Then We Make It Work for You.

Optimize Analytics is a specialist consultancy focused on one thing: making your marketing data accurate, actionable, and worth looking at. 

We work with digital teams across ecommerce, travel, EdTech, and NGOs who are running GA4, GTM, and paid media but not getting clean data out the other side. 

We set up the tracking properly. We build dashboards that earn their place on a screen. We connect the workflows so your team stops digging and starts deciding.

Green wall bbr tower
Bbr tower
Board room
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Campaign performance and search keyword

A specialist team. Not a generalist agency.

Who We Are

Optimize Analytics was built around deep technical expertise in GA4, GTM, Mixpanel, Looker Studio, and marketing automation.

Our lead consultant, Arif Ahmed, has over 10 years of hands-on experience across agencies, startups, and enterprise teams in ecommerce, media, SaaS, banking, and health.

We have worked across more than 10 countries, completed over 300 project engagements, and served more than 100 clients.

We are a small team by design. That means you get senior-level attention on your setup, not a junior account manager relay.

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Why We Do What We Do

Our Mission

To make digital analytics accurate, fast, and genuinely useful so teams can stop guessing and start growing.

Our Vision

To be the first call for digital teams who need analytics that actually holds up under pressure.

If your data is not telling you what to do next, it should be.

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What You Can Expect

Who We Help

We work with digital agencies, growth-stage startups, and ecommerce teams who need accurate data and clear reporting.

Whether we are setting up GA4, cleaning up your GTM, or building dashboards your team will actually use, every engagement starts with understanding what is broken and why.

What Clients Say

Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.

Quratulain Habib

Publisher, TechVise

Quratulain habib

Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.

Anand Chandrasekaran

Consultant

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Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.

Rob Macdonald

President, PlumDIBs

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Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.

Antonis Anastassiades

Managing Director, Anadixis Digital Solutions

Antonis anastassiades

Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy.What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.

Mikhail Reznik

Advisor

Mike reznik

Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.

Michael Quinn

Founder, Marketer Medley

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Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.

Brian Degn

Owner/Headtrainer, Yogavivo

Brian degn

Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.

Sara Webster

Fractional CMO, Tax Doctor UK

Sara webster

Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.

Brian Amaro

CoFounder, OpenChannel

Brian amaro

Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!

Louise Dwyer

Director / Paid Social Specialist, Shake Digital

Louise dwyer

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