Flyma | From Data Chaos to Clarity
Flyma had everything; a slick booking platform, diverse services, and growing demand. What they lacked was clarity. We unified their data, solved payment attribution, and built dashboards that made growth measurable.
Flyma
The Problem
Flyma couldn’t connect ad spend to ROI. Payment data got lost in third-party wallets. KPIs were buried in clunky reports. And without funnel-level clarity, they couldn’t see what was working.
Our Approach
We mapped every touchpoint. Created granular tracking for flights, buses, hotels, and balloons. Synced third-party payment data into one source of truth. And built dashboards that finally made sense.
The Result
With insights at their fingertips, Flyma could attribute revenue, optimize spend, and focus on what worked. Their reporting transformed and so did their marketing strategy.
The Challenge
Flyma, a fast-scaling Myanmar travel agency, was flying blind.
With services spanning flights, buses, hotels, and balloon tours, they lacked clarity on what was driving revenue.
Payment attribution was messy especially with third-party wallets.
Marketing spend couldn’t be tied to outcomes. And their reports were more confusing than helpful: siloed data, weak visualization, and KPIs buried in clutter.
What We Did
We started with a tailored analytics blueprint, tracking every funnel from one-way flights to exclusive experiences.
Google Analytics segments revealed how users engaged with each service.
We introduced revenue tagging per product type and engineered a backend solution that routed mobile wallet transactions directly into Flyma’s analytics and CRM systems.
Then we overhauled their reporting: integrating all sources into one dashboard, designed around business outcomes, not just metrics.
The Impact (30 Days Later)
The results were immediate and transformational.
Flyma gained visibility into what products were driving growth and where users were dropping off.
With accurate attribution, they reallocated spend to high-performing channels.
Marketing decisions became data-led, not gut-based.
KPIs were finally clear, trusted, and actionable, driving smarter campaigns and long-term strategic wins.
Marketing Stack
Trusted by founders & specialists across the globe
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy. What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
