Transfer Galaxy | Better Insights & Smoother Onboarding
A fintech disruptor rethinking remittances but struggling with drop-offs and blind spots. We mapped the full user journey, embedded attribution, and uncovered insights that helped optimize onboarding and boost conversion. button
Transfer Galaxy
The Problem
Users were dropping off mid-onboarding, but the data didn’t explain why. Nationalities experienced friction differently, and marketing efforts couldn’t be properly measured making growth feel like guesswork.
Our Approach
We walked the user journey ourselves, then implemented a full measurement strategy. AppsFlyer tracked installs and attribution, while our reports visualized funnel leaks with pinpoint accuracy.
The Result
With a full view of where users struggled, the app experience was refined and friction removed. Campaigns got smarter, onboarding got smoother and conversions began to rise.
The Challenge
Transfer Galaxy is a fintech innovator making international remittances safer and more accessible but they lacked visibility into how users moved through onboarding.
Whether Swedish or international, users were experiencing unclear flows with no way to identify what caused abandonment.
At the same time, their web and mobile campaigns weren’t properly tracked, limiting insights into what was driving installs or engagement.
What We Did
We took a hands-on approach; first mapping out every touchpoint of the app as if we were end-users.
Then, we implemented a rigorous measurement plan using AppsFlyer to attribute installs and link campaign activity with app performance.
Finally, we created intuitive visualization reports highlighting drop-off zones and surfacing critical friction points in the onboarding journey.
The Impact (30 Days Later)
The result was powerful: a clearer understanding of user behavior, improved app onboarding for multiple nationalities, and stronger attribution across all channels.
Our insights helped Transfer Galaxy evolve into a more intuitive, data-aware platform where marketing is measurable, and user experience is optimized for conversion at every step.
Marketing Stack
Trusted by founders & specialists across the globe
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy. What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
