Robot Galaxy Kids | From 1K to 10K Ambitions
An EdTech startup with bold goals and a growing footprint. We designed a media strategy, integrated tracking, and ran precision campaigns to turn marketing into momentum across Southeast Asia.
Robot Galaxy Kids
The Problem
Robot Galaxy Kids aimed to 10x their subscribers but lacked the data clarity and targeting precision to scale. Their campaigns were live, but performance was a black box across platforms and regions.
Our Approach
We built a cross-country media plan, layered Mixpanel for deep funnel tracking, and launched hyper-tested campaigns on Meta, Google, and YouTube guided by data every step of the way.
The Result
With a $10K monthly budget, we unlocked new markets, fine-tuned audiences, and delivered measurable subscriber growth. Each dollar spent became smarter and their path to 10K, clearer.
The Challenge
Robot Galaxy Kids set an ambitious target: grow from 1,000 to 10,000 active subscribers.
With a presence in five countries; Thailand, Indonesia, Vietnam, Taiwan, and India. They needed to reach the right audiences, attribute campaign results accurately, and optimize the spend.
Despite using GA, GTM, Mixpanel, and running multiple digital campaigns, they lacked the clarity and cohesion to scale successfully.
What We Did
We launched a three-pronged growth strategy.
First, our media planners built a country-specific audience map using demographic and behavioral insights.
Next, we implemented a robust tracking plan using Mixpanel; setting up KPIs, funnel tracking, and a custom dashboard to visualize performance.
Finally, we executed full-funnel media buying across Facebook, Instagram, YouTube, and Google Display, supported by publisher partnerships for broader reach.
Every tactic was backed by testing and tailored audience segments.
The Impact (30 Days Later)
The startup saw rapid subscriber growth and new traction across all five regions.
Mixpanel unlocked deep visibility into user behavior and campaign impact.
Data-driven decisions replaced assumptions, and their $10K/month budget started working harder, reaching high-converting users, accelerating acquisition, and turning an ambitious goal into a scalable, measurable plan.
Marketing Stack
Trusted by founders & specialists across the globe
Working with Arif has been an exceptional experience. His deep expertise in web analytics, GA4, and tag management is evident in every aspect of the project. He provided clear and actionable insights that significantly improved our tracking accuracy. What truly stood out was his ability to quickly identify and resolve tracking issues with remarkable efficiency. Communication was seamless — timely updates were always provided, keeping the project on track. Thanks to his support, we've seen a noticeable improvement in data accuracy, which is now helping us make more informed business decisions.
Arif has set up website analytics and conversion tracking for more than 20 of our client websites. His work is consistently top-notch, and his breadth of measurement strategy, paired with his deep knowledge of technical implementation for Google Analytics and Google Tag Manager, is exceptional. Arif’s unique ability to combine strategy with execution ensures that every data point is accurately tracked and meaningful.
Arif has been instrumental in enhancing our analytics capabilities. His expertise in troubleshooting was evident, and his initiative to create custom segments allowed for precise tracking of our experimental results in Google Analytics. Moreover, his skillful creation of a comprehensive Looker Studio report now enables us to effortlessly monitor our affiliate and AdSense revenue across various pages. Arif's contributions have undoubtedly elevated our data analysis processes.
Excellent support for a last minute urgent task! Was able to complete everything required. Amazing communication and skills! Thank you Arif!
Arif was excellent to work with. He has a thorough command of modern analytics for web and mobile applications. In particular Mixpanel and Google Tag Manager. He was totally professional with great communication skills and very well spoken English.
Arif is a key performer in providing Google Ads strategy and execution. I rely on Arif to develop metrics, implement tracking and manage Google ad campaigns cost-effectively. Arif is a clear communicator and generous collaborator who makes it easy to stay informed: he presents his data/findings in live reporting dashboards in Google Data Studio, and is always accessible by email, chat and video call. I highly recommend Arif Ahmed to any organization needing an expert in Google Ads who is also a joy to work with.
Arif is a very professional and responsive person to work with, that knows his way with Analytics and other Google products.
Arif has been thorough and accurate in his work as well as being highly responsive and willing to support. I would not hesitate to work with Arif again or to recommend his work in tagging and analytics set-up.
Arif was great to work with. He was incredibly knowledgeable and did a great job helping us setup analytics tracking within our product. I would certainly work with Arif again.
Arif Ahmed has been a great aset for our business. He has brought in depth knowledge and ability to implement our tracking of the behaviour of our members. It is and will be of great, great, value. Other than being very effective, Arif keeps his deadlines, and is a good communicator who understands how to keep juggling all the tasks towards the planned goal. We will keep working with Arif for long as things look now.
